Work

We are the performance-obsessed
e-commerce authority; we transform beauty, wellness and lifestyle products into top sellers.

Client Roster

Case Studies

Paula’s Choice

Iced Media created the paid social strategy for Paula’s Choice, diversifying our media mix to prioritize prospecting for new consumers. This approach increased the return on our ad spend while also lowering our cost per acquisition. Partnering with the experts at Iced Media helped scale Paula’s Choice at a critical time in our brand’s trajectory.

- Tara Poseley, CEO

Our revamped paid social strategy laid the foundation for Paula’s Choice to expand its audience beyond the brand’s early cult following. We elevated hero products by creating personalized user journeys and right-sizing audiences to bolster algorithmic outcomes.
- Leaned into founder mission to grow brand and products beyond their base
- Upskilled the Paula’s Choice team to scale beyond the infrastructure we built
- Increased ROAS by 70% in year one
CONTACT US to learn how we created the blueprint for billion dollar value and how we can help you win.

Moroccanoil

Iced Media helped grow our e-commerce business to become the profit center it is today. Beyond the scale we’ve seen in revenue and return on ad spend, Iced Media has worked with us to position the brand as a first mover, guiding strategic best practices to drive benchmark-breaking results across Snapchat, Reddit, TikTok and more. Over the past four years, we have come to rely on Iced Media as an extension of our internal team.

- Christine Schwartz, Digital Director

Over the course of our long-term collaboration, we’ve helped guide Moroccanoil from its salon beginnings to become the social media powerhouse it is today. With a diversified channel mix and evergreen prospecting with hero products, we continue to achieve benchmark breaking results for this industry leader.
- Develop campaigns that sell out new product launches
- Drive 6X return on ads for core products
- Transform otherwise overlooked products into top sellers
CONTACT US to learn how we helped drive 82% annual revenue growth for Moroccanoil and how we can help you win.

FLOWER Beauty

Iced Media are more than just our paid media agency, they are truly an extension of our team and the success our brand has experienced is a testament to their expertise. Through them, FLOWER Beauty by Drew Barrymore achieved record breaking direct to consumer sales by utilizing their best in class strategy and in-depth industry knowledge. They are a joy to work with and I could not recommend them more highly.

- Elaine Caffrey, Director, Social Media Maesa

We capitalized on founder Drew Barrymore’s notoriety at the intersection of our beauty industry experience working with brands like Maybelline NY and Cover FX to help guide business strategy for the growing cosmetics brand. We helped shape content that resonates with beauty buyers, identified hero products to convert prospects at scale and delivered on audience whitespace to stand out among qualified new customers in the competitive beauty landscape.
- Delivered 5X ROAS by isolating hero products combined with a winning content strategy
- Increased annual ROAS by 43% in year one
- Decreased cost of media by 18%
CONTACT US to learn how we helped increase FLOWER Beauty’s customer base by 40% and how we can help you win.

SkinCeuticals

Iced Media came to us with some really strong, disruptive content strategy ideas to help evolve the consumer-centricity of our brand, while still keeping the strength of our science and medical expertise, which is core to our differentiation. They helped evolve our internal way of thinking, and how we approach social and digital content.

- Leslie Harris, Global Brand President

We collaborated with SkinCeuticals to develop digital, social and creator content around its industry-leading antioxidant portfolio led by the C E Ferulic hero product. We guided the messaging strategy to translate complex scientific benefits and claims into terms consumers need to hear to inform their skincare regimen. Building on the buzz of C E Ferulic, we expanded product visibility and brand awareness to a new audience of beauty-interested consumers.
- Evolved the brand’s content strategy and product positioning
- Developed buzzed-about video content demonstrating real benefits
- Launched the #CEFerulic challenge with creators and consumers to re-create results at home
CONTACT US to learn how we helped evolve the content strategy for this industry leader and how we can help you win.

Elizabeth Arden

I’m a longtime collaborator and champion of Iced Media for their creative excellence and measurable results. I hired Iced Media while I was the VP Marketing at Elizabeth Arden to modernize our social and content strategy, and execute performance media. They were pivotal in the brand’s turnaround leading to a $1B exit in two years.

- Swan Sit, VP Marketing

We partnered with Elizabeth Arden to guide the eponymous, 100-year-old brand into a new era of digital and social growth as it sought to become relevant again. We led the global digital and social strategy and execution, reinventing its positioning nuanced to multi-generational, global consumers in the Americas, European and Asian markets. Our turnaround strategy resulted in banner growth for the struggling brand leading to its billion dollar acquisition by Revlon.
- Six quarters of consecutive growth under our stewardship following years of decline
- Delivered first-ever profitable e-commerce campaigns
- Earned press and industry accolades from leaders like WWD and L2 and won Glossy Best In Show beauty award
CONTACT US to learn how we helped a legacy brand become relevant to a new generation of beauty buyers and how we can help you win.

Eau Thermal Avène

Our performance social campaigns are in good hands with the specialists at Iced Media. They bring the precision, technical expertise and consumer lens that ensure each campaign is effective. They are strategic partners and true stewards of our brands.

- Jeff Petrosillo, Chief Digital Officer

Our partnership with Avène helped transform the 200-year-old French pharmacy brand into a leader in performance social content and media. We built on the brand’s equity by leveraging consumer insights and trends around Skinamalism, efficacious natural ingredients and social proof to increase product demand among new prospects.
- 56% increase in click through rate
- Customer acquisition cost decreased by >10% in our first campaign
- Grew average order value by more than 10%
CONTACT US to learn how we drove FOMO and profitability for this 200-year-old staple and how we can help you win.

Testimonials

Iced Media helped us tap into our brand's potential during the height of the pandemic. From creating a first-ever listener pre-sale to co-creating a live virtual beauty party for our Fat Mascara audience, broadcast to over 30 countries across the world, Leslie and the team at Iced Media continually push us to think bigger than our platform. Iced Media truly understands and respects the people they work with, and that's felt in every interaction.

— Jess Matlin and Jenn Goldstein, Co-Founders Fat Mascara

I’m a longtime collaborator and champion of Iced Media for their creative excellence and measurable results. I hired Iced Media while I was the VP Marketing at Elizabeth Arden to modernize our social and content strategy, and execute performance media. They were pivotal in the brand’s turnaround leading to a $1B exit in two years.
**— Swan Sit, Queen of Clubhouse**

The strategy discipline I developed while working at Iced Media as its Digital Strategy Director helped catapult my career. As a beauty industry executive I've hired Iced Media twice, most recently as AVP Digital at Kiehl's Since 1851. Iced Media's industry and media expertise across social is unparalleled, they have a team you can count on to deliver.
**— Clair Sidman, Head of CPG Strategy TikTok**

Our performance social campaigns are in good hands with the specialists at Iced Media. They bring the precision, technical expertise and consumer lens that ensure each campaign is effective. They are strategic partners and true stewards of our brands.
**— Jeff Petrosillo, Chief Digital Officer, Pierre Fabre**

Iced Media is a pioneer in the social ecosystem, with the ability to create personalized experiences that match consumer needs in order to drive results.

— Tori Nichel Gibbs, Design Director Kohl’s and Category Brand Builder