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Campaign Benchmarking

Level Up

Paid social practitioners have been starved for access to category benchmarks to contextualize campaign performance against the industry. Until now.

With dozens of beauty brands, hundreds of campaigns and thousands of data sets running on our Salesforce/Datorama-powered, AI-fueled dashboard we have combined the most powerful technology with our decades' worth of industry expertise to bring transparency and context to paid social media campaigns across Meta (Facebook, Instagram), TikTok, Snapchat and Pinterest.

We've developed rankings, trends and actionable insights customized for each member, tailored to the specific needs of the most ambitious and discerning beauty brands in the world, all in one easily digestible quarterly report available exclusively to our member brands.

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Beautymark
by Iced

Performance Benchmarking in Beauty

Join our members only community and gain access to the industry's leading source for paid social benchmarking, trends and actionable insights to level up your beauty campaigns.

Join today and see how your brand measures up.

Each quarter we will provide a members-only report tailored to your brand.

Rankings

We will rank your performance, using the top KPI as prioritized by your brand and campaigns, against the category during the same quarter. KPI can include a range of objectives.
Trends

We will share our findings on overall performance and activity trends across the industry at the intersection of social shopping and beauty trends within our dashboard and well beyond.
Tailored Insights

We will share 3 - 5 actionable insights customized for your brand based on your rankings that can be actioned to optimize your campaigns for better performance.