The Beauty Industry’s Source for Paid Social Rankings and Trends

 
 
 

Get your Complimentary Beautymark by Iced Paid Social Benchmarks Report!

The Beauty Industry’s Source for Paid Social Rankings and Trends

Unlock your brand’s potential

get help navigating the
paid social ecosystem

  • Discover how to boost sales while competitors panic

  • Learn how to get the most out of Instagram Reels in Paid

  • Unlock how to find the deals in direct-to-consumer media,
    and much more

What to expect

  • 3 - 5 paid social trends

  • 2 - 3 paid social category benchmarks

  • Findings and best practices across Meta (Facebook, Instagram), TikTok, Snapchat, Pinterest, YouTube and emerging platforms.

Methodology

With dozens of beauty brands, hundreds of campaigns and thousands of data sets running on our Salesforce/Datorama-powered, AI-fueled dashboard we have combined the most powerful technology with our decades' worth of industry expertise.  Our insights meet the needs of the most ambitious and discerning beauty brands in the world, all in one easily digestible quarterly report available exclusively to our member brands.

  • The Beautymark by Iced™ industry benchmarks are compiled from the data of hundreds of anonymized social media beauty campaigns combining Salesforce Datorama, the industry’s leading A.I. market intelligence with Iced Media’s two decades of category expertise.

    Salesforce/Datorama January 2022 – June 2022

  • The Beautymark by Iced™ Top 115 brands are culled from publicly available sources as of Q3 2022 including but not limited to Amazon, Sephora and Ulta bestsellers, Meta Ads Library and TikTok Creative Center.

what our members are saying:

“There is a need for an authoritative voice within the industry and Beautymark fills this void, helping to guide companies to make impactful strategic decisions that will increase brand awareness and product sales, and ultimately positioning them for success."

Christine Schwarz
Head of Digital at Moroccanoil

Like what you see?

Find out more about Iced Media, the brains behind Beautymark by Iced.
We transform beauty’s most powerful brands.

Have questions?