Recession-Proof your Forecast: Boost Sales While Competitors Panic
Follow our tips, bet on your brand and a flush holiday awaits
While beauty fulfills both a practical and emotional need, consumers will undoubtedly find new ways to scale back their purchases during a recession, spending only on what is necessary. But that’s not the whole story.
Talk of a looming recession begs for budgetary prudence but as the ‘lipstick index’ proved in the early aughts, smart operators know that opportunities arise when anxious marketers retreat.
Our experts have compiled key strategies to minimize any impact to your H2 forecasts; securing your business, edging out the competition and improving outcomes in the final two quarters of 2022 and beyond!
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