The New Target Demographic: Dogs!

Believe it or not, dogs are the latest target market for a new commercial being released by Nestle Purina for their Beneful dog food.

Just in case you missed what we just said, lets repeat that – dogs are the target market for a new commercial.

The St. Joseph News-Press reported “Animal behavior experts in St. Joseph helped Nestlé Purina PetCare develop what the company is calling the first-ever television commercial designed to appeal to dogs.  “Not all dogs will respond to it,” said Dr. Gerardo Perez, a veterinarian and animal nutrition expert with Nestlé Purina in St. Louis. “We hope yours will.””

And the key is the sound mix that features specific high pitched whistles and noises designed to attract the attention of the viewing household’s four legged member.

Hang in there kitty, there’s surely a spot in the works for you too.