Ralph Lauren’s Extreme App

To promote it’s RLX sportswear line, Ralph Lauren has embraced the iPad with an impressive new app that makes the most of a consumers interaction with their brand.

Mashable took the new app for a walk down the runway:

Users can use their fingers to paint in color on a black-and-white photograph (highlighting the collection’s colorful palette), tap to freeze model-athletes in various acrobatic poses (conveying agility) and blow into their iPad’s microphone to demonstrate the “light-as-air” fabrics (this appears to function without the blowing, I found), among other things.

It utilizes much of what the device has to offer: its built-in accelerometer, digital compass, assisted GPS and multi-touch capabilities. Users can shop the collection within the app, share images via Facebook and e-mail, and save images to their photo library.

The Ralph Lauren RLX app can be downloaded for free in iTunes.