Ready to change the way you pay for things? Google things so and they want to be your new wallet. With their new app, Google Wallet, they intend to replace your physical credit card versions with virtual ones that will work with payment systems using NFC (near field communication).  MasterCard PayPass and a Google Prepaid [...]

Thinking we’ve all shared a little too much information online at one time or another…

Ashton Kutcher, perhaps more than any other celebrity, has enthusiastically embraced social media both as an investor (Foursquare, Flipboard, Chegg and more) and a user (just check out his 8,000,000+ Twitter followers for @aplusk as proof enough of this).  His wife, Demi Moore aka @MrsKutcher, has jumped on the bandwagon too, amassing a 4 million+ [...]

“Military families serve our nation too. Let’s all show our appreciation by #JoiningForces with them. Get involved: JoiningForces.gov – mo” And ‘mo’ was Michelle Obama as she joined @JoiningForces to make her first official tweet as First Lady.

Need a Sitter? Jonah Hill’s phone number is (917) 409-7838.  Give him a call, he just might answer. That’s the premise of 20th Century Fox’s brilliantly cool campaign for the upcoming film “The Sitter” – a poster featuring Hill and a real phone number, not one with the ubiquitous ’555′ prefix featured in every other [...]

The Marketing Optimist, Donna Queza, wants Tweeters to ask themselves “Would I say that to them if they called me on the phone??”

Along with your Big Mac and fries, McDonald’s is going to serve you up a side order of television (whether you want it or not). The Los Angeles Times reports that “In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald’s Channel, a digital network of exclusive [...]

The Avengers are coming!

Believe it or not, dogs are the latest target market for a new commercial being released by Nestle Purina for their Beneful dog food. Just in case you missed what we just said, lets repeat that – dogs are the target market for a new commercial. The St. Joseph News-Press reported “Animal behavior experts in [...]

In a few weeks, the old Mafia Wars on Facebook will be D.O.A. as Zynga rolls out a long awaited update to the game with Mafia Wars 2.  One of Zynga’s earliest successes in social gaming, Mafia Wars reportedly attracts over four million monthly users.  This new update takes the action out of text based [...]