With over 50 million tweets going out every day, Death + Taxes has done the math and concluded that it would take the average individual ten years to read just one single day’s worth of posts. It is amazing to think that a decade worth of content is produced each day utilizing only 140 characters [...]

Smartwater enlists Jen Aniston for their witty, satirical attempt to capture the magic that makes a successful viral ad campaign.

To promote it’s RLX sportswear line, Ralph Lauren has embraced the iPad with an impressive new app that makes the most of a consumers interaction with their brand. Mashable took the new app for a walk down the runway: Users can use their fingers to paint in color on a black-and-white photograph (highlighting the collection’s [...]

I Want My MTV Product Placements! Once upon a time, music videos were commercials that sold songs… Now, they are increasingly becoming the sales tool for expensive product placement opportunities. Last year, Lady Gaga called in a 9 minute commercial with her “Telephone” video that featured less than subtle close-ups for Virgin Mobile, Diet Coke, [...]

Verizon premiered it’s first spot to coincide with yesterday’s retail launch of their Motorola Xoom tablet. Is this tablet going to be an iPad killer? Or does the $800 price tag doom the Xoom? The New York Times takes a good look at the features of this Android/Honeycomb powered (but largely iPad-inspired) device and comes [...]

It seems like February might just be the month for marketing that end up casting their brands in a bad light. First we saw Groupon jump into the deep end of the pool with their widely condemned Super Bowl ads that put them in the spot of mocking not only rainforest conservation and endangered species [...]

Where is Foursquare today and where are they going tomorrow? Embed video: “What Foursquare is all about is what happens at the end of the day when you close the lid on your laptop and you go out into the real world and those are the experiences in which you you try to bring people [...]

Have you noticed that only a few of your FB friends seem to actually be using Facebook? We kept seeing status updates from the same people over and over again while many others went silent. And then we saw this update: Wondering why you’re only seeing status updates from the same people? Facebook has changed [...]

How can you get more than ½ million likes on Facebook in 24 hours? For starters, become Lil Wayne. Hot on the heels of Oreo’s record-setting campaign for Most Likes which resulted in 114,000+ clicks, rapper Lil Wayne obliterated their attempt with a Guinness World Record setting post of his own. Mashable reports: “Yesterday, Oreo [...]

There’s always been a fine line between homage and infringement and now, in the dust up between Rihanna and renowned fashion photographer David LaChapelle, it will be in the hands of the court to decide just where that line is drawn. Yahoo! Music reports that LaChapelle has filed a lawsuit claiming that the concept for [...]