Chief Executive Officer

An entrepreneur, visionary and true innovator, ICED Media CEO Reggie Miller has always had a knack for identifying emerging trends and capitalizing on their growth.  It is this intuition that has led him to create one of the leading digital marketing firms today.

In 1999, Miller and Co-Owner Leslie Hall launched ICED Media in an effort to fill a void in the growing online space.  Since then, the company has been at the forefront of creating groundbreaking digital platforms while developing strategic partnerships with their clients to enhance their existing marketing strategies.  In 11 years, ICED Media has grown the business considerably and is responsible for developing online campaigns for such brands as Universal Pictures, CNN, Diesel, QVC, Ralph Lauren, Kmart, Universal Pictures, LʼOreal, and Swatch.

Miller’s foray into the digital world happened by chance after running across a posting for a digitizer of music and video assets for Vibe magazine’s online division in 1995.  Just months prior, Miller had graduated from the Art Institute of Philadelphia with a degree in music and film.  However his knack for understanding the power of the online space led him to Vibe, and in a short amount of time, Miller quickly ascended the ranks within the company to become the Director of Operations for Vibe and Spin Media Ventures.  At the urging of the CEO, Miller ran his department like it was his own business.  He gained all of the experience – successes and challenges included.

Miller talents soon came to be known beyond the walls of Vibe and Spin. The reputation around his knowledge of the online space coupled with his creative marketing concepts didn’t go unnoticed. Miller was often solicited to develop emerging websites at the height of the dot com era.  Easily identifying his strengths as a big picture idealist, Miller recruited the Media Ventures’ Director of Sales, Leslie Hall, to assist him in developing the nuts and bolts to his side ventures.

Miller and Hall eventually left their positions at Vibe and Spin to launch ICED Media full time.  Their first client was Bad Boy Records where they executed an online campaign for P.Diddy’s “Forever” album.  Online marketing was a foreign concept at that time, but ICED carved out a niche for themselves by becoming experts in online grassroots marketing, ad buys and positioning.  ICED knew how to build relevant content and market it to identified target audiences. The company’s formation continued to take shape as ICED began to create synergies in both advertising and editorial to ensure client visibility.  By 2000, ICED expanded their roster beyond urban brands and began to pitch corporate clients. Kraft and agencies Ogilvy & Mather, Wieden & Kennedy and Arnold Worldwide all signed on.  The rest, as they say, is history.

As an entrepreneur and businessman, Miller has successfully mastered the art of not only the deal but of true partnership.  “Not having to do it alone and bringing in people that complement my strengths and weaknesses is the best part,” he says. “None of my business success would work without the right mix of good people.  In order to succeed, you must align yourself with the right people and those people have assisted me along my journey.”