services

Shoppable Content

Win in Feed

Social shoppers will buy a new product from an unfamiliar brand in under ten seconds… IF you can convince them your product is the best in the world at solving a specific need. Work with us to brief paid social ad concepts and ads that break through the noise and drive real results.

Beauty, wellness and lifestyle brands rely on hero products to scale their business. Smart businesses rely on Iced Media to help position the right products, benefits, ingredients and results to charm fickle social shoppers, create demand and help your business grow quicker.

Our data-driven approach takes the guesswork out of content production so you can invest more in developing a cult of followers your hero products deserve.

Schedule a meeting with our experts and learn more about how we can help your business grow faster starting now.

 

Social Media
Ad Concepting
and Briefing

 

We brief your creative agency, internal team or influencer partners to make ads that drive better results.

  • Convert more new customers with our social ad concepts tailored by channel.

  • Make FOMO-inducing ads using your existing content by following our frame-by-frame briefs.

  • Nail the message every time with help from our team of creative strategists.

Our Process

  • One

    Ad Concepting

    We craft the right messages to make your product(s) stand out in a crowded category.

  • two

    Asset Briefing

    We guide your creative team with prescriptive frame-by-frame content and copy direction.

  • three

    Influencer Integration

    We oversee creator partnerships to ensure content is turnkey for use in paid social.

  • four

    Asset Review

    We audit final paid assets to ensure they deliver on best practices and platform rules.

 
 

“56% of a campaign’s performance can be attributed to the quality of its creative.”

— Nielsen 2018

Holistic Approach

    • Facebook Feed

    • Instagram Feed

    • Instagram Stories

    • Instagram Reels

    • Instagram Checkout/Creator Checkout

    • Meta Carousels

    • Meta Dynamic Ads (DPA/DABA)

    • TikToks

    • Pinterest Promoted Pins

    • Pinterest Shoppable Pins

    • Reddit

    • Snapchat

    • MikMak / Swaven

    • Before + After

    • Benefit Story

    • Efficacy

    • Ingredient Story

    • Social Proof

    • Tutorial

 

Schedule a meeting and start winning in social today.