SELECTED WORK

SELECTED WORK

7B.EAlogo

Challenged with modernizing one of America’s original beauty brands in an authentic way was no small feat. With the introduction of Liz, a social-first communication strategy, we humanized the century-old heritage of Elizabeth Arden in the context of today’s beauty-interested, contemporary woman.

7B.EAlogo

Challenged with modernizing one of America’s original beauty brands in an authentic way was no small feat. With the introduction of Liz, a social-first communication strategy, we humanized the century-old heritage of Elizabeth Arden in the context of today’s beauty-interested, contemporary woman.

5b.walmartlogo

We transformed the traditional Walmart Black Friday circular into a peer-to-peer shopping guide curated by Snapchat’s most popular creators. The buzz around our #SnapFriday campaign introduced a younger audience to the global retailer, generating excitement to participate on social platforms beyond Snapchat, and leading them on the path to purchase.

5b.walmartlogo

We transformed the traditional Walmart Black Friday circular into a peer-to-peer shopping guide curated by Snapchat’s most popular creators. The buzz around our #SnapFriday campaign introduced a younger audience to the global retailer, generating excitement to participate on social platforms beyond Snapchat, and leading them on the path to purchase.

6b.fordlogo

Leading Ford’s college marketing initiative for the third year in a row, we merged the physical and digital worlds of IRL campus events and social media. Amplified by comedians Jake & Amir, we successfully introduced a new generation of ambitious, young Millennial car buyers to one of America’s most iconic brands.

6b.fordlogo

Leading Ford’s college marketing initiative for the third year in a row, we merged the physical and digital worlds of IRL campus events and social media. Amplified by comedians Jake & Amir, we successfully introduced a new generation of ambitious, young Millennial car buyers to one of America’s most iconic brands.