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ICED Media Feature on Adexchanger.com

Going Paid (And Viral) On BuzzFeed Similarly to The New York Times, BuzzFeed’s paid content is designed for discovery much in the same way original content is on-site, though it’s marked with a “BuzzFeed Partner” byline. Such was the case with Kmart Fashion, which sponsored a series of posts on the platform to promote actress Sofia Vergara’s line of in-store apparel. Working with full-service digital agency ICED Media, which has just launched an in-house Content Lab fueled by client demand, Kmart featured two listicles on the BuzzFeed site, as well as a series of animated gifs and memes featuring Vergara, in a dress, alongside lighthearted messaging like “Shopping is my cardio.” “I think the opportunity with native advertising is the way we were able to make content around Sofia in the way that people were consuming and sharing content already,” said Leslie Hall, president of ICED Media. “I think our Sofia listicles …. READ MORE HERE: http://www.adexchanger.com/online-advertising/considering-native-what-buzzfeed-the-ny-times-and-content-shops-say-about-true-scale/#more-87226

2013’s Word of the Year

Even though it is not yet included in the official Oxford English Dictionary, this word did mention to rank as their Word of the Year: selfie “Using the Oxford Dictionaries language research programme, which collects around 150 million words of current English in use each month, we can see a phenomenal upward trend in the use of selfie in 2013, and this helped to cement its selection as Word of the Year.”