Kmart Solves #FashionWeekProblems With An Evergreen Continuing program
ICED Media has led the industry-recognized Kmart Concierge Program for four consecutive seasons. Following last season’s extraordinary success with our Chrissie Miller (NYC-based fashion & media personality) partnership, we extended the relationship by producing a new limited-edition, cobranded T-shirt based on the wildly popular social conversation dubbed #FashionWeekProblems.
In order to reintroduce Kmart Concierge in an innovative way, ICED Media kicked off New York’s Fashion Week with a hilarious retro-style infomercial featuring key influencers in the fashion industry. With more than 20 cameos including new and past Kmart fashion ambassadors, the ICED Media–produced video received an overwhelming amount of positive feedback from influencers and consumers alike. ICED premiered the video at the timely IFB Conference and provided Fashion Week survival kits and T-shirts to more than 400 fashion-interested attendees.
Platforms Used: Youtube, Twitter, Facebook, Instagram