CASE STUDY: FORD / FASHION’S NIGHT OUT / UBER

#FusionFNO

 

Ford disrupts Fashion’s Night Out with #FusionFNO

As the official sponsor of Fashion’s Night Out, Ford tapped ICED Media to create a buzzworthy  digital extension to support their offline event footprint. With the launch of #FusionFNO, ICED Media partnered with Uber, leveraging their best-in-class hyperlocal technology to unveil a fleet of 2013 Ford Fusion’s, designed by Rebecca Minkoff, to an early-adopting, fashion-interested audience on fashion’s biggest night.

As Uber’s first-ever brand partner in the application’s history, Ford reinforced their heritage as one of America’s original pioneering brands.  Through key partnerships with leaders in technology (Uber) and design (Rebecca Minkoff), #FusionFNO allowed Ford to tap into a built-in audience of qualified fashion-interested hand-raisers while positioning the new Fusion as the embodiment of technology and design.

ICED Media successfully showcased the 2013 Ford Fusion as the pinnacle of technology, savvy design fused with an innovative hyperlocal powered online, and on-site activation.

On Fashion’s Night Out (FNO), ICED Media launched a multi-channel disruptive program embracing the fusion of technology and design.

Through key partnerships with leaders in technology (Uber) and design (Rebecca Minkoff), #FusionFNO allowed Ford to tap into a built-in audience of qualified fashion-interested hand-raisers while positioning the new Fusion as the embodiment of technology and design.

Platforms used: Microsite, Twitter, Facebook, Instagram

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Instagram Live Feed: #FusionFNO


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