ICED Media Case Studies
Case Study: Ford / Uber / Fashion’s Night Out
ICED Media successfully showcased the 2013 FORD Fusion as the pinnacle of technology, savvy design fused with an innovative hyper-local powered online and on site activation.
On Fashion’s Night Out (FNO), ICED Media launched a multi-channel disruptive program embracing the Fusion of Technology and Design.
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Case Study: Kmart / #FashionWeekProblems
ICED Media has led the industry recognized Kmart Concierge program for the four consecutive seasons. Following last season’s extraordinary success with our Chrissie Miller (NYC based fashion & media personality) partnership, we extended the relationship by producing a new limited edition, co-branded t-shirt based on the wildly popular social conversation dubbed #FashionWeekProblems.
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Case Study: DKNY / #UK2012
ICED Media partnered with client DKNY to drive massive online and offline buzz around the July 1, 2012 reopening of its London store just in time for the Olympics.
Prior to the relaunch of the store, ICED Media created a video for DKNY featuring a faux social media hype session among 50 handpicked global celebrity and social influencers who had or had not been invited to this important event. The video highlighted and parodied the Fear of Missing Out (FOMO) effect among influencers who are accustomed to receiving special attention.
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Case Study: Terra Chips / JetBlue / #BlueSkyPic
ICED Media has been privileged to work on many of the Hain Celestial Group’s amazing brands like Alba Botanicals, Earth’s Best and Terra Chips. In the summer of 2012, ICED developed and executed the multiplatform #BlueSkyPic campaign for the Terra Chips brand in partnership with JetBlue to seamlessly align with Terra’s core business objectives.
With #BlueSkyPic, Terra and JetBlue customers submitted a variety of photos through the Instagram application. Photos with the #BlueSkyPic hashtag were automatically aggregated to a custom Facebook tab hosted on the Terra Chips Facebook page. Sixteen weekly winners were selected and announced on the Terra Chips Facebook page.
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