Chrissie Miller’s Sophomore + Kmart Team Up to Solve Fashion Week Problems
Feb 13, 2012 | BuzzHere’s something that we never saw coming: hip downtown clothing line Sophomore is partnering with Kmart Fashion. Really.
Sophomore has teamed up with the mass retailer for a limited edition tee shirt, and it’s actually pretty cute! It features the slogan “#FashionWeekProblems,” which is the hash tag Kmart Concierge at @KmartFashion will be using this Fashion Week to help out those in need during the shows. The idea is that if you tweet at them with the unique hash tag and your fashion week woe, someone wearing the Sophomore shirt will arrive with whatever you need, from lip balm to tights (an available metered cab would be ideal, too, wink wink).The service is available from February 8 to 16.
